Public & Media Relations

the leading producer of public service advertisements (PSAs) since 1942, the Ad Council has been addressing critical social issues for generations of Americans. The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. The Ad Council received $1.58 billion in donated advertising time and space from the media last year.

Serves a target audience of public relations professionals, agencies, small business operators, nonprofit organizations, and PR newcomers. Topics include: Articles, PR Toolkit, Desk References (Dictionaries, Style Guides, Language Translators, etc.), Marketing, Media Relations, Basics of PR, PR Agencies, International PR, Crisis Management, Professional Orgs, Publications, Online Public Relations

Provider of grassroots solutions for corporations, nonprofit groups, associations, educational institutions, and other organizations. Capwiz™ is the nation's first and foremost online advocacy solution. More than 1,200 organizations use Capwiz as the centerpiece to their online grassroots advocacy centers including trade associations and nonprofits.

A journalism, research, and training institution working at the intersection of communications, race, and community transformation. The Center seeks to fill the void that exists between grassroots practitioners, non-profits, media research scholars, working journalists, and policymakers interested in community development. It includes topics like: communications terms, guide to working with news media, writing public service announcements, writing press releases, newsletters: A 12 step tutorial, a newsroom toolBox, journalist's toolbox, diversity toolbox and credibility toolbox

This article urges community-based organizations to create an effective crisis communications plan by gathering critical information in one place to ensure quick response and clear thinking during a crisis.

A comprehensive resource offering practical information in virtually every area of communications -- from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. The toolkit is practical and easy-to-use, making it a must-have guide for nonprofit newbies, veterans, and anyone in between seeking to revolutionize communications with strategic marketing, advertising, branding, media relations, event planning and more. Tips, templates and strategy outlines are based on more than 25 years of experience from the professionals at Cause Communications, and on information from national qualitative and quantitative audits of what nonprofits need in the area of communications.

Community Media Workshop promotes a diversity of voices in the news to strengthen democracy. The organization builds communications capacity of Midwestern nonprofits with tools and training, and seeks to connect journalists with nonprofits’ grassroots constituents in part by serving as a channel of authoritative nonprofit information and sources into newsrooms.

Article debating the end result of media coverage for corporate social responsibility, and in particular, corporate philanthropy: is it free advertising for corporations, legitimate community news, an agent to encourage more corporate giving, or a public service bringing attention to the problem the grant is seeking to address?

This crisis communication plan will outline a generic, basic crisis communication plan. A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company.

Helps nonprofits harness the power of the Internet to achieve legislative and political objectives. Its campaigns generate online grassroots action and off-line legislative wins. e-advocates delivers a powerful combination of strategy, issue advocacy and cutting-edge technology to empower, activate, educate, and mobilize constituencies to influence policymakers and the media to achieve public affairs objectives.

The Federal Communiciations Commission is charged with regulating interstate and international communications by radio, television, wire, satellite and cable.

Building and strengthening the communications infrastructure for the environmental movement. Green Media Toolshed is committed to providing tools and managing the communities' media assets (assets can be a variety of intellectual property, artwork, or hardware) to improve the effectiveness of communications between environmental groups and the public.

Article discussing how to properly plan and market message boards to help build relationships and establish credibility.

Article addressing how advertising and PR are sometimes thought to be different names for the same thing. It indicates that while both are methods to promote a cause, there are distinct differences.

Focused on the science beneath the art of public relations. We exist to expand and document the intellectual foundations of public relations, and to make this knowledge available and useful to all practitioners, educators, researchers and the corporate/institutional clients they serve.

Book providing a step-by-step process for working with the media to generate publicity, enhance fundraising, build membership, change public policy and handle crises.

It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader.

Program services to clients are the primary reason that the nonprofit exists. It's critical to know how to plan and market programs. People often consider marketing to be the same as advertising. It's not. Advertising is only one part of marketing. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your clients and getting value in return. This section also includes development of basic advertising, public & media relations, sales and "customer" service plans

Article outlines effectively utilizing radio to distribute public service announcements to strengthen a current marketing plan. It discusses material format, length, and selection criteria.

World Hunger Year has produced a free media guide for nonprofits.

A web-based tutorial for media and public relations on the Internet. The online media guide features discussion, examples, articles, resource lists, and links covering the range of online media and PR. The site offers overviews and in-depth information on media relations, email press releases, clipping services, media contact databases, online publications, website development, and email lists.

A number of important articles on the following topics: 10 Mistakes Nonprofit Organizations Make When Creating Communication Materials, Marketing Plan Outline for Fundraisers, Your Logo Is Not Your Brand (Building Your Brand in Six Easy Steps), 7 Simple Steps You Can Take to Improve Communications About Your Congregation's Social Outreach Program, Messages That Move (Your Guide to Creating a Tagline That Gets Results).

Ready to help with your nonprofit marketing and communications challenges, from branding to product launches and Internet strategy. You'll benefit from our signature approach, whether we complement your in-house team or serve as your department.

Aims to provide practical, timeless management ideas that help non-profit professionals tackle the nuts and bolts of managing their organization. Strives to be a valuable, information-packed resource for busy, budget-stretching non-profit professionals. Covers key topics such as fundraising, volunteer management, public relations, special events, leadership, marketing, meetings, staff management, motivation, board relations, team building, time management, committees and technology.

Items of information and advice are included in this online resource. The items come from discussions on email lists, in UseNet, and other sources. From the nonprofit FAQ section: Starting a Nonprofit.

Book providing guidelines and best practices for online marketing, communications, and fundraising strategies for nonprofits.

Free online guide for advocacy media relations. It identifies goals and audience, fashion elements of a media plan and a budget.

The PSA Research Center is an on-line information resource dedicated to public service advertising, social issues marketing, public interest communications and cause marketing. This site provides FAQ, articles and case studies with topics that include Financial Marketing, Media Literacy, PSA Evaluation, PSA Production, TV PSA, and more.

Builds value, demand and global understanding for public relations with the vision to unify, strengthen and advance the profession of public relations. PRSA has nearly 20,000 members, organized into 114 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

A guide to getting publicity. It explains the difference between PR and advertising, the best ways to reach the press and other media people and some tricks for putting your name and business in front of the cameras.

Book providing tips, tactics, strategies, and examples for organizations who want to make positive social change.

Survey Share has created over 100 pre-made web based questionnaires on a wide range of topics. These premade survey templates make it simple to produce a Web questionnaire. Categories include: Association Membership, Committee Service survey, Conference Evaluation - Attendees Survey, Conference Evaluation - Speakers Survey, Donor Satisfaction - Charity Survey, Newsletter Satisfaction survey.

This article discusses steps to take when receiving notice of a lawsuit.

Comprehensive site provides best practices, articles, reports, webcasts and a newsletter focused on marketing, public relations, advertising, trends and industry news. Article topics include Focus Group Principles, Guided Selling, Legal/Regulatory issues, Employee Communications, Media, Brand Equity Research, Focus Groups/Qualitative Research, Questionnaire Design, Couponing, and others. The AMA is one of the largest professional associations for marketers, It has 38,000 members globally in every area of marketing.

A nonprofit organization dedicated to using the power of media to tell stories of the people and organizations making positive social change throughout the world. Our goal is to use media and education to change people's lives.

This guide, designed by the WK Kellogg Foundation, is a complete communications and marketing kit to help nonprofit organizations reach and secure support from their many constituencies. It includes both references and specific, detailed steps necessary to understand options, identify resources, plan, implement, and evaluate the effectiveness of a communications/social marketing initiative for your organization.

The WHY Media Guide is a unique tool specifically designed to provide capacity building assistance to community-based organizations. Since 1996, the WHY Media Guide has assisted hundreds of community-based organizations attract media attention to their work. The Guide focuses on meeting realistic publicity goals while proposing clear ideas that will not overwhelm or stress an already under-staffed organization. The Guide is designed for the layperson; we define our terms as we go, providing each user with a firm and grounded working knowledge of media and publicity.